Interactive storytelling creates the opportunity for engagement, allowing the audience to personalize content consumption based on their individual preferences and unique Passive, linear storytelling mediums do not allow the audience to engage dynamically with the content, restricting everyone to the
Those connections are being made through emerging content formats. The foundation of effective storytelling lies in the emotional connection created with the audience, and that vital component still remains true today. Weisler: How has the activity of storytelling changed in the past few years? Are there truisms that stand the test of time? Anything different today? Video plays per user, and total number of times a link-out was clicked during a viewing session.Īdditional demographic data including country/location, device type, operating system andīrowser are also provided along with consumer/viewer insights from the content areas that are driving the highest level of engagement (nodes viewed and average time viewed). Marketers track content performance in real time based on robust user data including unique plays, total repeat viewers, average viewing time, total nodes (content areas) viewed per session, total Trautman: Our HTML5 video player, along with our patented encoding technology, allows us to serve branching videos with clickable overlays to mobile devices without using a nativeĪpp….Viewers are invited to click/tap content within the video that lets them create their own personalized experience based on their individual behaviors and preferences.Ĭharlene Weisler: Do you capture any data regarding consumer usage? If so what do you collect?Įrika Trautman: Our custom data analytics platform helps Rapt Media is actively using 48 technologies for its website, according to BuiltWith. The client, which was a downloadable application for Microsoft Windows. Rapt Media uses 25 technology products and services including HTML5, Google Analytics, and jQuery, according to G2 Stack. Network that enables video to be viewed on desktop, tablet and mobile without downloading an app.Ĭharlene Weisler: How do you do that without an app? Raptr was a social-networking website and instant messenger developed by Raptr.
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Rapt Media wasĬreated as a result of my frustration and disappointment with online video’s inability to rise to its full digital potential,” she explains.Ĭharlene Weisler: How exactly does Rapt Media work?Įrika Trautman: Rapt Media is a cloud-based platform built and hosted on a global content delivery Rapt Media CEO Erika Trautman started out in the industry by running her own Emmy-Award-winning production company, Outlier Films, and also worked as a documentary filmmaker.īeen a writer, producer, editor, and director in the past, so I have a true appreciation and understanding of the importance of online storytelling as a way to engage and communicate.